Senior Staff

Overview

Lead strategic branding and digital marketing initiatives for EXERCISE FTUI, scaling organizational visibility and driving student engagement across digital channels through data-driven content strategies.

Key Accomplishments

• ◆Managed and optimized the official Instagram channel with a structured, high-impact content calendar
• ◆Formulated data-driven creative campaigns with modern visual aesthetics for technical information delivery
• ◆Monitored platform analytics and audience insights to iteratively optimize content formats and maximize organic reach
• ◆Spearheaded consistent brand identity guidelines and unified visual assets across all publications
• ◆Collaborated with internal divisions to translate complex engineering initiatives into polished digital publications

Skills

Gallery

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